Part-2: Price and Discount Optimization: Advanced AI Process
In our previous blog post, “Evidence-Based Decision Making: Revolutionizing Pricing and Discount Strategies with Causal AI,” we explored how businesses can leverage Causal AI to optimize their pricing and discount strategies. We showcased how our advanced techniques led to impressive results: a potential 6-7% increase in annual profits through optimized pricing, and an additional 1-2% increase from refined discount allocation. Today, we’re pulling back the curtain to give you an in-depth look at the advanced causal analysis process that powers these insights and drives this significant 7-9% boost in annual profits. We’ll walk you through our comprehensive approach, from data preprocessing to model evaluation, demonstrating how we uncover the true causal relationships that traditional analytics miss.